That’s what I was asking myself this morning when I got out of bed and found everyone had gotten excited overnight about the recent launch, without being particularly descriptive in their excitement I might add. So a quick google and play around later and I’m quite enjoying hunch now too!

Essentially Hunch is a web tool that takes the decision making process out of your hands and suggests answers that it reckons you’ll like based on questions about your personality it asks you and your previous decisions. When you land it’ll try to get a rough idea of who you are and what you might like by asking 20 simple questions about your preferences, once you’re done with that you’re free to ask it anything you want. Admittedly it’s only got a limited number of questions right now, it didn’t for instance allow me to ask what to do today, but I can only imagine that as more people get to using it the database will expand and soon nobody will ever have to make a choice of their own ever again.

I’m going to give it more of a try as personally, and I don’t think I’m alone on this one, I think online personality tests are great fun and this looks to be one of the most interesting out there.