Sensing an opportunity to capitalise on the  imminent release of The Social Network this new Greenpeace, anti-Facebook campaign is both well timed and excellently produced. The compelling (and very shareable) video is not only  cute, funny and clear but also very hard to argue against, tapping as it does into a real and growing area of consumer concern. It’ll be interesting to see how Facebook respond to this, if at all.

The aim of the video is to get Facebook to ‘unfriend coal’ and to start powering their electricity hungry servers with energy from a more renewable source (namely wind). Give it a watch and make up your own mind as to how effective you think it’s going to be.